Microsoft offering developers $100 for new apps

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    Publish your app(s) in the Windows Store and/or Windows Phone Store from March 8th to June 30th, 2013.


    Enter up to 10 apps per Store and get a $100 virtual Visa card for each that qualifies (up to $2000*).

    ---- So, if you own the XNA module you can get a Phone App out, or maybe HTML 5 export will be out in time. One or two submissions and you'd cover your cost of the export module.

    -Steve

    "Offer good only to legal residents of the 50 United States & D.C. aged 18 or older who are a U.S. registered Windows Store and/or Windows Phone Store developer."

    "Offer good only to the first 10,000 qualified applications published in the Windows Store and/or Windows Phone Store, or until the end of the promotional period, whichever comes first"

    Looks like M$ are going the extra length to get their market booming... Shame they don't put this kind of effort into XBLIG!

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    Danny // Clickteam

    RIM did something similar to help boost Blackberry Playbook sales, didn't really work. The problem with this approach is that it encourages people to send half assed apps just to get the $100 dollars knowing the market is small and not expecting much from it.

    What companies should do is to approach the best app developers with proved successful apps in other markets and help them bring those apps to their platform.

    Sad but true, but it's a selling point of a sort to say if you have 250,000 apps vs if you "only" have 90,000 apps. This is totally irrelevant for the end user (because it doesn't correlate with quality), but it's like a megapixel war in the platform ecosystem battle.

    Quantifying the application store offering is so much harder through some more meaningful ways than using simple volumes as quality cues. So this means that the sales rep in that mobile operator store remembers this 250k vs 90k just like he does compare 4.3" vs 5.5", 16Gb vs 32Gb, etc, and of course his sales incentives, when forming that final recommendation. It's very difficult to explain to a 1) sales rep, and 2) consumer why application store B would actually equal application store A in terms of value provided to the consumer if there is a big gap in the total number of apps other way around. This is why Microsoft pays $100 for whatever content; they need to boost the total volumes as they want to be "better" than Blackberry and closer to Apple/Android, and be able to continue quoting "we are the fastest growing ecosystem"..

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