How do you publish/promote your new games/apps?

How do you publish/promote your new games/apps?

I asked myself that question several times now, and with every release it seems to be clearer that you need a kind of community for the first boost. Especially for Android Apps in the Play store, cause if you don’t climb the first weeks in the rankings there is nearly no chance to make it later.

With several releases we gained a group of “followers & Beta Testers” yet which is nice and helpful but not quite a good boost for a great start in my opinion.
I know by my own experience that most developers mainly have their own game in mind and don’t really care about publishing and would rather jump on to their next project then running around in community’s or canvass their project ;)

With our latest App we found a supporter on facebook who shared our app with his few 100k followers which was a great push and success for us. But you won’t have that luck very often which brought me the idea of an own community…

I’m trying to build up a fb-community for Indie Developers, interested players or people who are interested in Beta-testing and many more… So if you are interested or have some games/ apps to share, just like it and let me know so I could fill this group with interesting stuff :)
https://www.facebook.com/Indie-Games-1222090411136889/
I could share your own fb-pages too for sure

Now back from the community idea to my general question… how do you promote or release?
I’ve tried google add campaign twice but won’t do it again cause the impact was far away from my expectations…

Greetings
Elmar from Wolftownstudios

Just so you know, there are already large indie developer pages on Facebook. For example, https://www.facebook.com/groups/IndieGameDevs/ which has 67k+ members, and has dedicated subpages for promo, getting feedback, etc. :)