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Thread: mochi: eCPM

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    mochi: eCPM

    please can someone explain this to me like i'm an idiot, still can't get my head around it!

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    Re: mochi: eCPM

    There is a thread about it on the Mochi forums

    https://en.mochimedia.com/community/forum/topic/how-does-dashboard-ecpm-get-calculated

    I am sure there is more info someplace about exactly how they calculate all this.

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    Forum Moderator Multimedia Fusion 2 DeveloperAndroid Export ModuleiOS Export ModuleSWF Export ModuleXNA Export Module
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    Re: mochi: eCPM

    eCPM is just the about of money you make per 1000 ad impressions.

    So, if 1,000 ads are shown, and you've made $1, that's an eCPM of $1.

    If you've shown 28,290 ads, and you've made $7.09, that's an eCPM of $0.25.

    You just take the number of impressions, divide it by 1000. Then you divide the amount of money you've made by that number.
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