Run EXE as a service

[DJFuego]

I just tried adding my server as a service but XP says it didn't respond in a timely manner when I started it
>>sc.exe create "Chat Server" binPath= "c:\windows\fcserver.exe"
>>[SC] CreateService SUCCESS
>>sc.exe start "Chat Server"
>>[SC] StartService FAILED 1053:
>>The service did not respond to the start or control request in a timely fashion.

Can someone explain how/if this can be fixed?

[neat_Kliker2]

You need to send data via a pipe to the service controller. There should be info on google or you can take a look at the apache source code and it should be there somewhere
EDIT: Here;
http://support.microsoft.com/kb/839174
http://msdn2.microsoft.com/en-us/library/aa983583(VS.71).aspx

[DJFuego]

OK it appears that I have to use ezSvc.exe to run the application as a service. I'm not too happy about doing this so has anyone got any other ideas?