Little Fast Help - iTunes Connect and GC

[paobrasil]

Hello again my friends....after tested my game in device iphone, I'm creating here now my App ID in iTunes Connect to start test and configure GAME CENTER OBJECT

but in one of the steps I need to fill "Availability Date" and I don't know which day I will start sell my game. Can I change this later?

Best regards

[JoKa]

Yes, many devs set it to a date in the distant future. Then set it back to the current date once the game went live in App Store. You must not forget this final step, of course, or you'll miss exposure in the news section.

[DistantJ]

I think I normally just set it to the current date... It's not like anything appears until the app is released.

[JoKa]

I must admit, I can't explain why people set the date to the future. Just noticed that some experienced devs told to do so. My Halloween game had no future date set and despite all marketing efforts it never had a noteworthy position. I have another paid minigame which does better although it obviously has much less to offer and zero marketing. Could be a coincidence, or maybe it's more attractive to a large audience for some reason. But for now I stick with this future date, at least it has no negative effect.