Changing developer name in Itunes?

[Outcast]

So I just got my first app uploaded to Itunes. But to my suprise it have my real name displayed as the developer instead of my alias "company" name. Do anyone know how to change this?

[AyreGuitar]

Outcast - It used to be that iTunes would use your company name if you registered as an individual, but a couple of months ago they changed it to display real name (not sure why!). For a few days, some of my apps showed Purple Wax games, others Kevin Ayre. If you need a company name, you'll need to register a developer account as a company and provide them with necessary proof that you're a company. You might be able to change your individual account to a company account - try contacting Apple

[Koji_Kabuto]

This must be a tax issue, I guess!

[Outcast]

As if there was not enough reason to dislike apple -_-

[ratty]

There's quite a few threads about this on stackoverflow.com. Long story short: you're stuck. I'm in the same boat.