In this thread, Danny has the following solutions to getting users to stop getting false positives from their anti-virus software:
1) Uncheck compress the runtime
2) Sign it
3) Trusted installer
4) "Don't let people download your exe directly from your website, that is bound to hit roadblocks along the route (ie: google flagging as unsafe after downloading), Windows defender flagging up a suspect executable that doesn't appear to be a common 'install file'."
Well, if I can't upload it to my website, where should I put it? Is he talking about gamejolt or mediafire or something?
And is this the exhaustive list, or does anyone else have any ideas? There's never really much talk about getting around people's strict anti-virus softwares.